Yes, the Methodists are on Twitter.

As part of a new $20 million dollar campaign to get people to rethink church at 10thousanddoors.org. (Note to GoDaddy: Next time you’re in front of Congress with hot chicks, lobby for a .god or .rel—it’s gonna be HUGE.) There’s a real long spot out to promote the idea that people feel the need to do something to help others, even if they’re not sure what that is. It’s not a bad idea but they’re not the first. The idea of what church is has been in need of an overhaul for some time. At least how it’s pitched to to the masses. Ouch. (Shameless plug: Getting people to rethink their notions of church was an approach Plaid and I took on a smaller scale for a local CT. church a few years back. They wanted to expand their reach, but didn’t have $20 mill though. The message we came up with was simple: No matter where you are today in your life, literally, spiritually, physically—you are here with us. Which then became a red dot mall map locator motif in various tactics. FF >> and now everyone has red dot fever.) It’s all good though. Shows you don’t need a huge TV budget to get the word out. But man, woulda loved to have a piece of that budget:

“We open tight in Gaza. Pull back to reveal an ark....”