Careerbuilder basically says we don’t know what to do.

Chimps with lasers be damned! So when the USA Today Fad Meter tells you the consumer-generated spot* did okay, not great, not lousy, but just okay, who will they fire then? Okay kids, get out those Flips and start storyboarding shit! You have until July 3rd to enter your :25 sec commercial for a chance at $100,000, a trip to the Big Game Super Bowl, and oh, by the way, your spot could be the envy of all Dorito’s scoffing directors the day after. Go to Hire My TV Ad for more info.

*I’m imagining the email that floated around Careerbuilder: “Based on Dorito’s Super Bowl success last year, we still feel consumer generated commercials have value. We’ll just cover all bases and leverage brand equity with a series of regular spots around the contest winner. In case, you know, it’s a dog. Why not. Doritos did.”