“He can speak French—in Russian.”

Not sure there’s a better beer campaign running now. It’s right up there with Bud’s Real Men of Genius and the recent Miller High Life work. Dos Equis’ Most Interesting Man has the Old Spice vibe that I woulda liked to have seen Wieden give Heineken, (although that taxi spot still kicks ass), and the writing is as good as it gets. Stay Thirsty you Where’s The Beef tagline-starved ad freaks.