*I get that fast food, fast casual, fast whatever chains are corporate, and that families tend to eat there. Now, they’d didn’t actually send it out with copy like that, but after I got Pizza Hut’s latest Couponasaurus Rex mailer, they should have. Seriously. Can’t we just call it what it is? If Jessica Simpson can dress like Daisy Duke and serve a 13-year old pizza, maybe the real audience who eats there would appreciate a little truth in advertising and some self-deprecating copy for a change. (It’s the previous approach taken by Chipotle.) Can’t be any more offensive than serving someone a cheese-filled catcher’s mitt that’s obviously large enough to feed several homeless people for a week. (Click here to see what it looked like before I added copy. Note the scale of this thing. It just about fit in the mailbox.)
C’mon Pizza Hut, it’s just pizza. Really fucking big pizza.
*Click to enlarge, but be warned—it’s really...
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