We stopped to grab lunch when I saw the sign for their new
Was it spin art? It looked like a mixture of all four of their desserts together. Ice cream bergs, chocolate coffee candy chunks, kinda white, kinda brown. I’m guessing this is waaaay better if it was mixed waaaay more? Might it also look more like the promo materials? I don’t care about the Frosty Possee if Drive-thru Dan can’t make the drink the right way.
While I’m not a Starbucks drinker, I could see where they can focus on quality and execution and not have any competition. It’ll just take some time for the fast food chains to collectively keep not giving a damn to drive customers back. (Thing is, can Starbucks wait for that to happen.) This is less about those places trying to be Starbucks though and more about tapping into the coffee obsession in this country. So a fast food place enhances their existing menu with all things coffee. Coffee fries will happen—it’s inevitable.
But, as long as they’re $2 less than Starbucks with a coffee flavor? Sold!
Tags: Wendy’s
1 comment:
Your final sentence tells the tale. In these hard times, people don’t give a shit if staffers wearing aprons and calling themselves baristas are preparing the beverage. If you can find something suitable for significantly less, you’ll buy it.
What’s more, because you’re going to a fast feeder, your expectations are lowered. Like you, others will settle for zit-faced Zach’s mediocre culinary craftsmanship.
This is actually similar to what other fast feeders discovered when competing with McDonald’s in years past. For example, Wendy’s and Burger King consistently trounced McDonald’s in taste tests. But they weren’t waaaay better than McDonald’s, and consumers did not feel the need to drive the extra distance for flame-broiled goodness. This will be Starbucks’ problem too. Yes, we can all agree Starbucks has the superior product. But it’s not waaaay better than Wendy’s, McDonald’s or Dunkin’ Donuts offerings. And it is waaaay more expensive. Starbucks can’t support the quality position its lame ads are hyping. Time to rethink the brand and product.
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