Because “It won’t kill you” is a unique selling feature.

The first anti-stab knife has been released. I didn’t think much of it relative to the UK specifically until I later saw a PSA about the problem there. Then there’s this knife amnesty poster and knife dump bin. Industrial designer John Cornock has come up with a knife that will cut food, but not people. Seems like there’d still be a huge amount of knives out there already, but in a society where knivesare the weapon of choice, it’s a start. It goes for about £40-50 ($80-100 U.S.).

And here I thought only pharma was the only industry where brands used lower death rates as a positive.