advertising and other stuff. no, really.



Tuesday, September 8, 2009

I might’ve gone with “Nightswimming.”



But that’s just me! *snickers* R.E.M. and MoveOn.org put together a nifty little video supporting the public option in the ongoing healthcare debate. As much as I sympathize with a lot of the individual stories in it, especially $6,000 + $6,000 Deductible Guy, I’m not really sure it does anything beyond playing the emotion card. It’s almost similar to how the opposition plays the “We’ll all turn into socialists” card.

Reading through some of the suggestions supported by the opposition and it’s hard to find any. Lot of people are busy telling us why this won’t work (and doing a great job of it actually), but they’re not really offering alternatives that mean something. (One idea I saw said improved medical recordkeeping is one of the things that will make a difference. Hmmm, while improved efficiency in any industry is beneficial, having a better filing system won’t address why it takes me weeks to see a specialist or why my claims are denied.)

2 comments:

Anonymous said...

I'm not sure that people's genuinely heart-wrenching stories count as "playing" an "emotion card." Especially since you're comparing it to lies and scare tactics. Emotions are effective, especially when they are sincere. This ad runs a little long for my taste, but most people know someone like the people in the pictures, which is why it works.

mtlb said...

I'm not sure that people's genuinely heart-wrenching stories count as "playing" an "emotion card....Emotions are effective, especially when they are sincere.

So then you agree, the emotion card was played (regardless of the intent.) ;-p I am that guy in the spot, that's why I referenced, but I also admit/recognize when either side of the debate pushes their agenda using emotion over rational arguement.