This is a billboard for Google’s apps to make your life better. All I go back to is this: Amazon, eBay and Google are a few of the dot.com brands that started and blew up without the help of traditional media like TV behind it. Granted, it’s not a major consumer push across all media channels, but is Google this threatened by Bing and Yahoo? Maybe they feel they need to stay ahead of the curve.
Do that with innovation in development, not advertising though. That’s the approach Microsoft seems to take with their better products through advertising mindset. Google is function and minimalist form, almost on par with Apple, but Apple has a more human feel and vibe to its advertising. I wish there was some of that here, but practical and simple at least doesn’t stray from what Google is.
So, do they need to advertise? Because you know what happens when you don’t advertise: You invent the category you dominate.
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