advertising and other stuff. no, really.

Tuesday, October 13, 2009

Maybe can jump in on the lawsuit too.

Look at those two identical products, won’t you? Hansen Beverage makes energy drink Monster. Rock Art Brewery makes Vermonster beer. Guess who wants who to cease and desist. Only thing is, Vermonster isn’t. Even though I’m still taking Phoenix law classes at night, lemmmee weigh in. Seems like Monster might have had a better case if they stuck to the claim that “Vermonster” infringes or implies endorsement. Rock Art says they’d even relinquish rights to an energy drink, but here's where Monster blew it: They plan on entering the beer category where... Vermonster already is. So what’s a little guy to do? Let your website talk about “The Man” and his corporate greed!

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