Not just for Levi’s, but this is one of those simple ideas that just makes sense. Instead of chucking your old Levi’s, donate that shit youngins. Starting In January 2010, Levi’s care tags in their jeans will carry a simple message encouraging people to donate the item to Goodwill when done with it. That’s a cool idea. (Don’t worry, BBDO West has viral videos in the works to support the campaign lest you thought that’s all there was.)
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