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Thursday, October 15, 2009

Well, it’s not often you can schedule your rebranding, is it?

Rebranding time once again. But here’s what I don’t get. Fox has how many different reality shows, arguably inventing the modern* version of the genre with COPS and now running the table with American Idol. Yet somehow, not five years after it started, it wants to rebrand and possibly do away with its reality channel. File this under why? While not the most amazing of logos, NOBODY is looking at it, let alone cares. They’re watching the trainwrecks you program each night. It doesn’t even make sense from a “branding” point of view. The name says it all. (Unlike Court TV, which morphed into TruTV. There, it no longer covered just trials, but had branched out into reality fare, so the move made sense.) Just leave it alone. You’re on auto-profit.

What’s next, the Rebranding Channel?

*Don’t make me school you on Candid Camera.

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