advertising and other stuff. no, really.

Sunday, October 25, 2009

Where slogans go to die?

The intellectual property section of most legal sections on brand websites? Yep, sometimes. “You Want Fiber, Eat a Sweater” was from a Wendy’s campaign a decade ago, courtesy of BurgerBusiness. While a lot of the lines were probably for in-house functions, it’s still a nice collection of the phrases Wendy’s has trademarked over the years.

Even better is how interchangeable many of the lines are with other competing brands in the category. Like McDonald’s Is Your Kind of Place.

Others can be found at The United States Patent and Trademark Office:

Budweiser Fiesta Musical
is available.

Pepsi in the morning wasn’t renewed? But it dovetails so nicely with

The best Sears of your life.

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