advertising and other stuff. no, really.

Friday, November 13, 2009

Contextual madness—Chicaga edition.

Guilty much? Oops.

[ Revised: I totally missed the top BP banner ad that Agency Spy noticed. A CM hat trick! ]

(Original submitted by anon.)

1 comment:

baker said...

Did no one also see the BP banner ad above the story? The one from BP about using modern technology to treat wastewater? Another nice association.

How about some smarter technology that doesn't blindly match BP to BP, water to water or guilt to guilt without first checking deeper into what the story is really about. In case you have not heard it is called semantic technology.