Contextual madness.

Maybe I’ll change the name of this series to “Stay classy, ad networks!”

Contextual Madness.

Hmmm. Lot of dating options on this page. People into Disney. People into seniors. Anyone gay into Facebook. PEOPLE WHO QUESTION ANYONE GAY WHO MIGHT DIG FACEBOOK. Okay, dig marriage. Heppynow?

Contextual Gladness.

Yep, these usually don’t turn out well, but this time, Diesel scores! (Ouch!) Talk about being on brand.

Contextual madness.

Great deals on flights to the promised land.  (Via.)

Contextual madness.

An ad for an expert construction defect witness service is *probably* not the best one to run inside a clip about how fast a building can be built.

Contextual Madness.

The shooting’s over but let the contextual madness begin. Just shows that whether it’s a drive-by or a mentally-disturbed zealot, collateral damage always happens. (And no, I’m not using the word allegedly with that dude. You kill a kid, is there really a doubt?) Even the ad to left of him knows it. (More fun after the jump.)

EA helps Miami put up a LeBrick.

LIKE THEY NEED THE HELP. This post could’ve also doubled as a contextual madness riff too, because apparently the Heat have trouble... doubling in the post. (See what I did there?) Otherwise, coincidence aside, they say it’s called rich media. Forget doing stupid little banners, do something more with them, like this. To promote the release of NBA Jam, EA Sports is running a site takeover on nba.com Thanksgiving, Black Friday and Christmas only that includes this nice little word mashage. Forget “IN YOUR FACE!” Instead, drag some words into the box, hit play and watch a section of the game called by Tim Kitzrow. It also lets you save out your choice as a ringtone so you can annoy that Heat fan in your life.LIKE THEY NEED TO BE ANY MORE ANNOYED. But wait, there’s more... stealing a page out of the Old Spice playbook, hit @EASPORTS up on Twitter referencing #boomshakalaka, and they might respond to you with a custom video and/or real type prizes.

(Agency: The Nerdery with Heat.)

Contextual madness - automotive edition.

I don’t doubt that Gen Y scares a lot of people because they prefer gadgets more than most demos, but the idea from MSNBC that they will leave cars behind? Hmmm. Then the Sync ad that Ford is running next to the article is either brilliant counter-programming or the best example of contextual madness I’ve seen yet. The ad actually shows the driver taking advantage of all the features the rider on the bus at left seems preoccupied with. Except, isn't the argument influenced mostly by location as much as anything? A car-unfriendly city with good public transportation makes it easy to skew the issue and underscore Gen Y’s gadget infatuation. But what about those markets beyond Chicago, New York City or San Francisco with lousy or even no public transportation? Keys, please.

Excite news brought to you by... AOL news.

Contextual madness? Desperate placement? Can you call AOL in Excite territory astroturfing? Okay, let’s just go with contextual madness and leave it at that.

Contextual madness - Justin Bieber is the devil.

Proof that he is easy to summon.

Contextual madness.

“Um, death is when you are no longer here with us, and instead you go and visit God, who has decorated your new room with cool colors from Kmart.”

“When a warm breeze blows in from the Gulf, you’ll definitely notice.”

Yeah, I bet. It’ll be the fires from the burning oil. Not to beat the shit out of local tourism efforts in Florida, I’m not. They have a huge challenge to keep the crowds coming this summer. This was going to be more about contextual sadness than anything because I saw this ad while getting the car’s oil changed today. (Ironic ftw.) It follows the theme of their site, and The Dali was interesting too, even though that water looks way too clean for BP’s liking. Anyway, taglines and such are written long before safety procedures and concerns take a backseat to profits, so this unfortunate yet timely ad catches the St. Pete Clearwater crew off-guard with some cringe-worthy wordplay.

Contextual Madness

“Luke, I am your father... wait, mother, yes, mother. I am your MOTHER!”

contextual madness

Ouch.

Contextual madness.

And if the protestors won’t disperse from this vector far and fast, we got guns.

Contextual Cruiseness.

I know it’s hard to control it, but at some point they really need to come up with a way to exclude certain placements of ad units based on the content of the story. IF WE CAN PUT A MAN ON THE MOON, WE CAN BLOCK SOME KEYWORDS UP IN HERE.

Contextual Retouchedness.

The best part of an article about unretouched models? The ad for the makeover service in the last slide. The second best part would be Kim wondering why everyone—and let’s call some of them guys—would be always going on about her butt. Um, I don’t know, because some of them—the guy ones—saw a video you made? #justahunch

Contextual Cheatness.

Jesse and Tiger doubling up in this one. Twofer!

Contextual Madness.

*May* just be the saddest one yet.

Contextual likely not gonna happeness?

Oh, I doubt we’re on the Acela speeding towards reform, much as the White House is trying to fast track it. HA! (Pun, yeah, no, that was a pun!)