advertising and other stuff. no, really.

Monday, November 23, 2009

Kleenex—Official sponsor of the New York Jets.

Following last week’s Jets loss to Jacksonville, New York coach Rex Ryan apparently broke down in front of the team at a subsequent meeting. This prompted Kleenex brand people to offer free tissues for the rest of the season. I watched the Pats game Sunday against the Jets. They should extend the offer to the fans—they’re gonna need it.


Vinnie "The Jet" Giovennetti said...

They start at 3-0 and were dubbed playoff bound, with Sanchez being compared to Namath, and Rex the heir-apparent of his father Buddy's badass winning style.

I wanted to believe, and Kleenex mocks my pain.

Fuck you, Kleenex!

Nic said...

Quite amusing but it would have had more gravitas if you'd done your research. The Kleenex brand is owned by Kimberly-Clark and your article would have read better if you'd stated that K-C were sponsoring the Jets.
Sorry to be pedantic but, as an ex-Kimberly-Clark employee, I like to see credit where it is due.

mtlb said...

@Nic - No, no. This is good. See, I can educate as well inform people as to what I go through with submissions and story links. I’m glad I nailed amusing, which is great. Because I sure wasn’t aiming for gravitas.

Besides, using K-C might have resulted in confusion with their other products. While a Rex Ryan Kotex reference could have been blogging gold, it wouldn’t have quite the same meaning (Although Jets fans might not agree.)

Swap out K-C with any reference of “Kleenex” in the post above and tell me it still makes as much sense though. (When I reference Dove, I don’t usually say “Unilever.”)

And so on...

But I sense you need more..., more substance in your life.

So here’s the original release:

DALLAS, Nov. 20 /PRNewswire/ -- After a traumatic home loss against Jacksonville, the "Gang Green" coach and all-around tough guy broke down and cried in front of his team. Later, when asked about the incident, he declared that he is "man enough to be me."

The Kleenex brand is proud of the coach, who wisely came prepared to his most recent press conference with a box of tissues in-hand. To show its support, the company is offering him a season's supply of Kleenex brand facial tissues for the team's locker room.

"A lot of professional coaches and athletes believe showing emotion can be a sign of weakness," says Angela Fisher, senior brand manager. "After seeing this coach's willingness to show his feelings, we want him to be prepared for future situations that could require tissues this season."

He's not alone. A survey commissioned by the Kleenex brand* revealed that men are six times more likely than women to let it out when their favorite sports team loses. Life is unpredictable, especially during football games, and the Kleenex brand wants to encourage Americans to express the emotions they might otherwise bottle up.

For more information about Kleenex brand, visit

(end part 1)

mtlb said...


About the Study

*Results for the study entitled "Letting It Out in America: The Social Landscape for Expressing Emotions" were obtained through online interviews among a representative sample of American men and women over the age of 18. A total of 3,400 interviews (1,000 nationally; 2,400 in 12 cities) took place between Jan. 24 and Feb. 15, 2007. The margin of error for the national study is plus or minus 3.1%.

About Kleenex Facial Tissue

The world's first and America's best-selling facial tissue, the Kleenex brand is recognized by families in more than 150 countries. Invented in 1924, Kleenex tissues were initially marketed as a sanitary way to remove cold cream and makeup. Once advertising was shifted to emphasize the product's use as a disposable handkerchief, however, sales soared. Always the innovative leader, Kleenex brand facial tissue has met the needs of consumers for more than 80 years with products that provide the comforting, reassuring touch to make things better.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 137-year history of innovation, visit

SOURCE Kimberly-Clark

See, K-C only comes in as part of the corporate boilerplate and not part of the actual story. I guess if K-C legal felt it was okay to focus on Kleenex, well, ever the legal eagle that I am, that’s good enough for me.

(And they must have thought the matter over given they avoided any reference to the NFL and Jets specifically, instead of going with Gang Green.)

Hey, look at me, research. Whatta ya know. But, I want to thank you. Sometimes, the checks and balances world of blogging needs its own checks, because, well, I never check shit before publishing.

And (*choked up emotional pause almost to the point of needing one of Kimberly-Clark’s Kleenex products*), you given me that, mister.

You really have.