Thursday, November 5, 2009
Now that's placement.
Where munchies are your ad’s best selling feature. Clever use of the location of a completely different category by TDA Advertising & Design for restaurant chain Hapa Sushi out of Boulder. Their four locations in Boulder and Denver are shown surrounded by some 60 medical marijuana dispensaries in the surrounding area.
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2 comments:
Ah...you gotta love smart strategy like this...a no brainer. California roll, please.
Great idea - I bet places like indie coffee joints and record stores would also map out well. They could make a series out of it.
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