What’s next, a ban on air sickness bagvertising? The owner of Bohemia Too in Grand Rapids needed a way to tell people about the new location of his store. Hey! Chalk. Street. Win-win! Except for the town elders. Chalk + street = illegal commercial advertising at a fine of $100 per message. I think at this point with TV coverage though, the dude owner can claim PR victory. Think of the money he saved on agency street teams too! (Full video here.)
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