Thursday, December 31, 2009
Juh-EEZE-us. It’s another Tarantino film masquerading as PSA. Australia’s Transport Accident Commission (TAC) takes the lead in shocking spots with this effort. Hafta say, it feels a lot more real and less melodramatic compared to some of the stuff out there, but no less graphic. Still, like anti-texting driving PSAs, does this stuff work? Highway deaths here in the U.S. are supposedly down in many states, up in others. This even though most American messaging handles DUI spots about as deftly as a WWE promo. Does this stuff work? Really work? TAC says yes. Or is it as effective as that “Drink responsibly” warning on all ads, or age verification on beer, wine and spirits websites. (A joke.) I’d like to see these spots shown at bars and point of purchase to gauge what effect they really have. Otherwise, sensational spots risk becoming nothing more than award show fodder.
(Via Brandflakes For Breakfast.)