That’s how GEICO does that, son.

The Charlie Daniels is probably my favorite of the recent new campaign hosted by Mike McGlone. NEW! Ha, look at me, I said new. I meant, the latest riff on “15 minutes could save you 15% or more on car insurance.” Geico has different voices for its demos (Charlie and the other spot with Ed “Too Tall” Jones lock down aging boomers), but at the end of the day, using celebrities, animated lizards, dudes in Caveman costumes and testimonials, etc., means nothing without that old school direct response sign-off at the end. It’s simple and it works—still. Period.