Tuesday, December 1, 2009
Like this. Advertising a dot com is tricky. Apply the traditional ad campaign approach and you get Yahoo! I always thought however, that any campaign for a brand in this space would have to be unique since it’s more than just a physical product you hold. It’s something that influences much of your online experience, and if you live online, the lines blur. Campaigns here need to do something uniquely matched to the space. This series of search stories in the Google world are about as perfect a realization of the brand promise and function brought to life that I can think of.
Posted 7:02 PM