It’s holiday time, which means drunk driving messages with bad copy and worse visuals from the National Highway Traffic Safety Administration (NHTSA). Why? Because it’s the government stupid. But hey, if the stuff works right? Well, sorta. Five states that showed the most improvement last year in terms of fatalities due to driving impaired were Vermont, Wisconsin, Maine, Nebraska* and Idaho, Rhode Island, Wyoming, Kansas and New Hampshire. The worst progress? Idaho, Rhode Island, Wyoming, Kansas and New Hampshire. Check out the rest of the ad greatness here.
*Your tax dollars at work apparently aren’t enough to get them to alphabetize the states in the PR release.
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