advertising and other stuff. no, really.



Sunday, December 13, 2009

Jean Reno, UPS badass.



Well, not in this European campaign, but I could see Léon delivering something special. This European campaign with Jean Reno for UPS is old, but still, it’s sassy! Well, maybe “deeper” more than sassy when compared to the recent whiteboard stuff or FedEx’s cavemen. This alternate isn’t though, striking a nice balance between benefit and loftier theme.

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