“STICK.”

Pee-robably my favorite spot of the current Sony PS3 campaign with VP of Blu-ray Superiority Kevin Butler. Most of Sony’s stuff always felt cold to me however. (Please, the Bravia work et al, while gorgeous, comes off as self-serving award show fodder and little else, while the Manning stuff still feels a little too stiff.) The Butler character here though (played by actor Jerry Lambert), lightens things up. Why, this series has legs as they say!