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Saturday, December 5, 2009

Tarantino’s WTF spot lost in translation?

Um, okay I guess. If that’s what they want to do with it. Pseudo fake Japanese with shades of pussification in this “Speaker Dad” spot. Who cares about the talking speaker dog—it’s got Quentin! There actually is a translation though: Softbank is a Japanese telecom. The dog is the dad in the current campaign with humans as the family members. (Yeah. Told ya. Still lost in translation? Try the Brad Pitt instead—I hear it’s very good.) It’s a disconnect though on the QT meter only in that by the time :30 seconds is up, you expect someone will be shot or blown up, but alas, nope.

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