advertising and other stuff. no, really.

Thursday, February 18, 2010

Charles Barkleys need not apply.

This Early Bloomers campaign for Big Brothers Big Sisters of Canada peddles reverse psychology in the form of early bloomers offering so-called *advice* to younger kids. Flash dies hard—and will for the foreseeable future—as the EB site, the writing of which hits the gas on Family Guy/Archer-type quips. It then takes you to the main BBBS site with nice down to earth testimonials, but that creates a slight disconnect in the vibe they led off with on Bloomers. Funny spot though and finally a PSA that doesn’t lay on the fucking DREAD.
(From Sharpe Blackmore Euro RSCG.)

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