Thursday, February 18, 2010
This Early Bloomers campaign for Big Brothers Big Sisters of Canada peddles reverse psychology in the form of early bloomers offering so-called *advice* to younger kids. Flash dies hard—and will for the foreseeable future—as the EB site, the writing of which hits the gas on Family Guy/Archer-type quips. It then takes you to the main BBBS site with nice down to earth testimonials, but that creates a slight disconnect in the vibe they led off with on Bloomers. Funny spot though and finally a PSA that doesn’t lay on the fucking DREAD.
(From Sharpe Blackmore Euro RSCG.)