Onitsuka Co., precursor to ASICS* has put together a tribute to their classic Onitsuka Tiger stripe design. Aside from automobile industry, only shoe and apparel brands seem to put this much into their marketing, and it shows. If you get off on sneaker porn, this is the site for you as they recreate Japan as a sneaker. There’s a giant handcrafted wood sneaker with secret compartments that people have to unlock. Spend some time, watch some clips and wish you had the budget to do basically whatever you want. Really nice effort from Amsterdam Worldwide. THEY EVEN HAVE A KILL BILL EDITION. Who does that I ask?
*Acronym of a Latin phrase “anima sana in corpore sano” (a healthy soul in a healthy body).
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