Did you hear about this thing called the census?

It’s gonna be HUGE. Not that you need to care, but what comes to mind as I’m watching this half-mural, half-amazination by Bryce Wymer and a whole lotta FX crew and agency Globalhue, is that I’m watching a whole lotta budget on screen, and so I was thinking wouldn’t it be also cool to instead take some of the 2010 Census ad budget of $133 million and give the money to homeless vets living out of their cars, enough to get them on their feet for a year. Maybe tape their progress and post their stories online.

That’s nothing against the work here; it’s tight and all, and the census is important to determine how $400 billion will be allocated.* But a whole lot of Christopher Walkens will be answering doorbells across the U.S., making me question the reliability of a headcount and the money that keeps feeding celebrity-laden ad campaigns.

At least tag the vid and throw it on YouTube; why not help max-promote the effort?


*Mom always said spend $133 million to make $400 billion.