DonQ says you have a 24% chance of success on Valentine’s Day.

Or not. But here’s a rum campaign that doesn’t rely on pour shots and dancing bodies for once. Or, at least the time being. DonQ is taking a different approach by asking a collection of women for their views on men, relationships and life, then aggregating the results on their site (and in print ads). Think of the LadyData site as a kindler, gentler Manswers.