P&G says children ARE our future.

Simple execution that supports America and moms while speaking to the dream of kids wanting to be Olympians. While there are definitely a fair amount of dads out there who have also given up much of their lives to support their kids pursuing athletic excellence, I’m not going to fault P&G’s focus on the main decision maker of the household instead of dad and even the Olympics themselves. What else do you need to say about it? It’s a nice spot.