Tuesday, February 16, 2010
Multiple brands trying to do the multiple voice thing yet again. GEICO pulls it off because they have a consistent format and sign-off that melds Charlie Daniels with cavemen. This Nationwide bit though contrasts the recent campaign where employees talk about apps and service. Much as I panned it, at least it felt real. Here, blue phone guy feels like he undermines any of that with bad schtick, creating a bit of a disconnect in the messaging. If you need more info on him, or to book him for kids’ parties, go here. Your premium dollars at work.
Posted 11:08 AM