advertising and other stuff. no, really.

Tuesday, February 16, 2010

The World’s Greatest Spokesman returns—thanks to your premiums.

Multiple brands trying to do the multiple voice thing yet again. GEICO pulls it off because they have a consistent format and sign-off that melds Charlie Daniels with cavemen. This Nationwide bit though contrasts the recent campaign where employees talk about apps and service. Much as I panned it, at least it felt real. Here, blue phone guy feels like he undermines any of that with bad schtick, creating a bit of a disconnect in the messaging. If you need more info on him, or to book him for kids’ parties, go here. Your premium dollars at work.

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