advertising and other stuff. no, really.



Tuesday, March 23, 2010

TV continues to give Twitter the finger.



Didn’t know what else to call this post other than that because while the spot actually makes a few relevant points, it makes a dumb one that undermines the cause. Yeah, I get it: AT&T’s Motorola *Backflip* is reinforced by people *flipping* on decisions made in their status updates. (It’s such an easy connection to go after, but, whatever.) Going a little further in though, the overall vibe seems to be yet another major brand taking a shot at social networks. First, it indirectly *pokes* mainstream media for increasingly relying on social media as a source for stories. Secondly, it condescendingly points out some of the more admittedly banal aspects of social networks. Both points, well, true more often than not. Where it undermines however is that it then features all the networks on the device that it just got done making fun of you for... being on.

3 comments:

Ben Kunz said...

I liked it.

Maybe the target audience is grown men who feel guilty about their childish social-media addiction.

mtlb said...

Oh.

;-p

Josh said...

So what you're saying is that the ad backflips on itself.

I think it's a sad commentary on how local news stations use Social Media. Not so much as a source but to say things they can't say.