Tuesday, March 23, 2010
Or is it. That it’s created by a large shop (Saatchi Canada) is doubly ironic. Created for the FITC Digital Conference, it’s moody blueotone vibe with dramatic score highlights the predicament too many shops find themselves in when it comes to focusing on the same old same old. But then... (there’s always a *then* with me, ya hear?) I’ve been in places just as empty just as quickly due to budget consolidation or regime change, not because of how well the shop did or didn’t adapt to digital. So, accurate? Yeah, mostly.
Posted 1:11 PM