Wednesday, April 21, 2010
Well, so far at least. What do you do as a microbrew to stand out yet maintain your brand’s uniqueness, especially given the likes of a once-micro Sam Adams who can outspend you on coasters alone? You produce a spot like this. I hesitate to call what Magic Hat Brewery from Vermont did here a spot though, because it doesn’t behave like one. It brings the retro Pee-wee Herman funk. No, it does. Follow the story because it’s charming, told through vinyl and animation with verve. VERVE I SAY. Just watch, okay?