Thursday, April 8, 2010
It might mean a little more if for once Nike et al. would stop apologizing after the fact for the transgressions of athletes, especially in honest and *revealing* spots like these. Instead, why not show more of this human side beforehand and not build them up to such epic proportions with themes of winning, performance and competition. All that does is set the stage for the inevitable fall. (He also doesn’t have to do this spot now. Focus on the Masters first.) Why should we believe a voiceover that scolds? Won’t it take years of fidelity? A nice family cover shot for Us Weekly? Or is a green jacket all that matters. Thing is, like Kobe, Tiger’s game was never in question. Not that it matters to Nike. Like the house in Vegas, they win either way.
(Update: The original interview where the voice was taken from.)
Posted 4:56 PM