Wednesday, April 21, 2010
You know, you don’t have to connect all the dots in an ad campaign. You don’t even have to include a url in a TV spot if you don’t want to. But if you advertise a product like Raw Tea in a banner ad with a Teapartay.com url, you probably should make sure it goes to, um, the Raw Tea section on your website. But then, there is no Raw Tea section on the site.
Posted 12:39 AM