You know, you don’t have to connect all the dots in an ad campaign. You don’t even have to include a url in a TV spot if you don’t want to. But if you advertise a product like Raw Tea in a banner ad with a Teapartay.com url, you probably should make sure it goes to, um, the Raw Tea section on your website. But then, there is no Raw Tea section on the site.
Oh.
1 comment:
I hope they buy some media from Drudge Report!
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