advertising and other stuff. no, really.

Sunday, May 30, 2010

GE—Bringing fairplay and surgical strikes to life.

Quality surgical strikes that is thanks to the Rolls-Royce partnership in the GE F136 engine program. They just want to make sure Uncle Sam plays nice with all comers and gives everyone a shot. Well, everyone who can afford a major media buy targeting TV, print and radio that is. I guess this explains GE’s recent fling with crowdsourcing. No more creative monopolies by one agency, ammirite!

No comments: