advertising and other stuff. no, really.



Monday, May 3, 2010

GM’s new tagline. Meet the new boss, same as the...








Excellence for all. Hmm. If this is the new tag, which some say it is as part of yet another ad campaign, excellence is in the eye of the beholder, I suppose. While BMW’s classic “Ultimate Driving Machine” hints at a little bravado, does this feel bigger than the GM brand? Will it matter? Do you care?

2 comments:

Andy Jukes said...

They’ve changed the logo too. The chrome border is a lot bigger.

Chris Baccus said...

More chrome = more excellence. At least, that's my motto.