Excellence for all. Hmm. If this is the new tag, which some say it is as part of yet another ad campaign, excellence is in the eye of the beholder, I suppose. While BMW’s classic “Ultimate Driving Machine” hints at a little bravado, does this feel bigger than the GM brand? Will it matter? Do you care?
2 comments:
They’ve changed the logo too. The chrome border is a lot bigger.
More chrome = more excellence. At least, that's my motto.
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