50 first savings accounts.

Business must be good for Boulder, Colorado’s FirstBank because they always seem to have new work out whenever I turn around. This latest campaign talks about the importance of saving in addition to highlighting their mobile alert service. Are ya gonna hate it though when I say it all feels hit or miss? Take the spot above called First Date. The woman has a really funny line: “I can’t wait to photograph you while you sleep.” But then as happens in the other spots, the rest of the copy often telegraphs things too much. I’d also want my mobile alert to warn of psychos before I go out with them. The rest of the work: Hotel, Pills and my least favorite On Hold.

(Agency: TDA.)