Brand of the decade, Star Wars?

Or maybe a toss-up between it and Star Trek, but what other brand is now red hot in terms of the influence it wields in pop remix culture? I ASK YOU. Adidas as of late has thrown down some nice mash gauntlets of their own. And now this AT-AT Walker as dog from French Canadian autodidact director Patrick Boivin is just human and full of the Nice™ and daft as they say. Daft I say.

(Music: Bible School by blithe field.)