Duluth Trading looks out for guys’ guys.

Dat der Duluth Trading gang is back, more Buck Nekkid than ever, yah. Saw a banner ad that basically plays the sequence from the video above. Awww, cute! C’mon, it’s down to earth, no? NUTS IN A VICE IS A UNIVERSAL THING. Not, using an actual vice, but, the metaphor people. GUYS JUST KNOW THAT PAIN. So this Father’s Day, give your guy’s guys some love. (MAY have come out wrong.) Catch more of DT’s video fun here as well as their radio spots.

(Animation work: Planet Propaganda, Madison, WI.)