Friday, June 18, 2010
Saw this infographic that breaks down what CMOs need to consider about social networking sites and thought it was worth mentioning. When I did my tips for grads post, one thing I suggested was getting more involved in the business side of what clients do, or at lest try and understand the dynamics at work relative to creatives. To that point, this is a good look for students at how clients (and their bosses up the food chain) view the sites you may already live on. There are some gaps in terms of what really is bad and good, but then, that’s how clients think, evaluating things in a more black and white fashion apart from how consumers or agencies might use them.
Posted 10:20 AM