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Wednesday, June 23, 2010

“He once tweeted... just to see how it felt.”*

Easy, I’m not doing a Wrap of Cannes here or anything, but Dos Equis’ Most Interesting Man campaign from Euro RSCG should win everything known to mankind. (Okay, that Old Spice horse thing was pretty good too.) Can’t get enough MIMITW though? He’s on the cover of this month’s Mutineer mag, a spirits-focused pub... lication. (Pow POW!) You can also catch the man behind the Man, Jonathan Goldsmith, in an interview promoting his appearnce. In another interview you find out out he’s married and saves tigers. (Listen for the black panther Wal-Mart beer-opening line.) So how did a nice Jewish boy from NYC become super Mystery Man of Action with dark brooding Latin accent? An initial cattle call of around 400 people narrowed down over the course of several callbacks and a few months. The rest is beer history. As for his other history, he’s been in a ton of TV shows. (Check him out as a paramedic in CHiPs, about 5 mins in.) Anyone who was in Manimal is okay by me.

*This may or may not be the real him.

1 comment:

Craig Brimm said...

'Most interesting' get my vote hands down.