advertising and other stuff. no, really.



Sunday, June 27, 2010

The new iPhone 4: Taking phone sex to a whole new level.



Now that I’ve come up for air after watching World Cup action, I just saw the new spot for Apple’s iPhone 4 called FaceTime. The choice of AT&T as their network provider aside, soon as you watch you just know Apple is in this groove that the rest of the cell industry can’t seem to find. (The only knock from an art direction perspective for me is that the last two couples in this spot look a little too similar.) Other than that, people waited in long lines, some unfairly, and it all points to a brand you want to get you some.* Numbers and market share are always nice, but they can’t detract from Apple being about the only brand that consistently delivers on pre-launch hysteria as much as it does their actual product. Ironically, one comment highlights just what this phone might end up being known for as Steve Jobs fights the good fight when it comes to porn:

“This is going to take phone-sex to a whole new level ;]”


*Hey, what’s a celeb without friends or bottled water, bitch.


2 comments:

Chris Abraham said...

Love the commercial and if anyone can make mobile video conferencing work, it is Apple. The reason why it has not worked yet is because these systems are all proprietary. My Nokia N95 is set up for video calls; however, nobody else has a video phone like my N95 and also the stupid networks I were on didn't support it either... so, it isn't going to really happen until there is a platform agnostic tool -- such as QIK -- that will allow many many mobile platforms/phones/etc to work with it and allow everybody -- not just N95 or iPhone 4 users.

mtlb said...

Good point. Apple does like its closed networks.