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Tuesday, June 15, 2010

“No it’s not.”

At first, I thought this new Miller Lite work was going the way of smug category focus, but snappy one-liner deadpan bartender saves the day for women everywhere. Supposedly taste-driven, me thinks they do a better job at attacking the preconceptions of other beer spots than previous efforts. Check out Skirt too.

(Agency: Draft FCB with Tool North America.)

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