advertising and other stuff. no, really.

Monday, June 28, 2010

Tecate Light, not for gringos.

Or is it, “Only gringos should drink American light beers?” YEAH, that’s it. For those who want more of Tecate’s “Papas” campaign, they oblige. Up top, a new whi... light family tries to take the place of the long-suffering Tecate Light parents. Or maybe *mumbo jumbo* is your preferred method of stereotype? Or maybe you prefer a more direct approach to your *watered-down* metaphors. A step up from the *Americanized* dialog of the previous ones? Maybe.

1 comment:

Chris Abraham said...

That is a really well-done commercial! To be sure!