advertising and other stuff. no, really.

Tuesday, June 29, 2010

There’s no smiling in baseball.

In the same magazine, I also saw this Canali ad with Yankee killer closer Mariano Rivera highlighting his relationship with the Italian fashion brand. Except, killer closers close. They don’t smile. They don’t need to *soften* their image until after their playing days are over. He feels awkward here. And he’s smiling.

Smiling isn’t for closers.

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