Tuesday, June 29, 2010
Yeah, I bet. It’ll be the fires from the burning oil. Not to beat the shit out of local tourism efforts in Florida, I’m not. They have a huge challenge to keep the crowds coming this summer. This was going to be more about contextual sadness than anything because I saw this ad while getting the car’s oil changed today. (Ironic ftw.) It follows the theme of their site, and The Dali was interesting too, even though that water looks way too clean for BP’s liking. Anyway, taglines and such are written long before safety procedures and concerns take a backseat to profits, so this unfortunate yet timely ad catches the St. Pete Clearwater crew off-guard with some cringe-worthy wordplay.