Thursday, July 22, 2010
Am I going to keep beating that play on words into the ground? Yep. Now, there’s been heated discussion—heated I say—over whether Old Spice’s Mega Case Study in Social Media Awesome actually sold anything. The only thing I thought would answer that would be comments directly from the brand. So here you go: Yes. Mike Norton, director of external relations for male grooming at P&G says since starting Isaiah Mustafa’s YouTube response effort on July 13, they saw a 107% increase in Old Spice Body Wash sales over the last month, (according to Nielsen data).
Posted 10:16 PM