Moms say the damndest things.

Proving it’s harder for parents to control what comes out of their kids’ mouths, 8th Continent Soymilk has about one of the truest commercials on parenthood I’ve ever seen. At the end of the day, mom can only control what comes out of her mouth and what’s in her fridge. Unless this spot is running locally though, one word in it probably guarantees it never sees the light of TV day. (Unless we help them blow that shit up viral big.) Too bad, because it’s a funny spot. While there’s a requisite Facebook and Twitter, the site has a fresh feel and clean design with a personality most dickhead consumer product sites lack. They’re also giving away a year’s worth of housekeeping services through Merry Maids. Solid integration, just the way mom would do it.